Scott Magdalein

[a mélange of links, riffs, and prose] 

March 12, 2010

Great Things. Great Things. Great Things.

Working with the Digerati has been a dream for me. These people are amazing. Every single one of them challenges me with their talent, integrity, generosity, and ingenuity. They're the best team I've ever heard of.

And I think that's a reflection of the leadership.

Terry and I were talking a few weeks ago about the scope of an upcoming project. In the process of discussing features, user experience (high level), and core functions, he paused and said, "Great things, great things, great things."

His interjection was an affirmation of our need to remain focused on the "great things" and be okay with not doing the "good things". He had used the phrase "great things" in conversation before, but never with such conviction and mental clarity. We both needed a reminder to stay focused on the opportunities that offer the deepest and broadest payoff.

Discarding the "good things" for the "great things" is easy when you're dealing with features in an application. It's not so easy when you're making bigger decisions in life. How do you tell the difference between a "good job offer" and a "great job offer"? What about a "good spouse" versus a "great spouse"?

Erica faced a big decision right after Thanksgiving last year. Due to a mixup at work, she was "let go" without notice or the opportunity to learn the full reason for her dismissal. Just like anyone that loses their job suddenly, she was understandably upset and confused.

But after a few weeks of prayer, soul-searching, talking with family/friends, researching, more prayer, and then some more research, she decided that she had an incredibly unique opportunity to follow a dream and do what she loves. She immediately began taking her first steps toward becoming a SCUBA Instructor. It took a minor life-shift to help Erica find her own "great things", which allowed her to say no to some "good things" that were on her doorstep.

And there's the rub. "Great things" can only be defined by the "good things" you reject, which means you'll know when you've found the "great things" when it's easy to say no to some really "good things".

[Postscript: Sorry for the gratuitous use of "unnecessary quotes".]

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March 12, 2010

Watermark Community Church Uses GetSatisfaction

Watermark Community Church is considered an innovative church, which makes sense given their untraditional use of support forum software to give website visitors the ability to offer feedback. They have a GetSat tab (and popup) on every page in their website and even a church employee moderating the GetSat forums.

Why I Love This

Many leaders, especially those in the church, are terrified of the transparency that comes with openness on the web. In most cases, pastors won't blog because it naturally invites comments. For Watermark to take this step shows a lot of faith in their community and vulnerability as a staff. That kind of transparency, with the right leadership, can build truckloads of trust for the church as an organization and for the leadership as individuals.

Plus, they're thinking creatively to find a tool that fits their budget and accomplishes their goals. Great job, Watermark!

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March 12, 2010

Google Tweaking Buzz [Again]

The change reflects Google's release-early, iterate-often strategy of product development.

The most interesting factor that Buzz brings to the social game is their strategy of product development. They're famous for constant small adjustments to their products in response to data collected from users regarding what they want and how they use a product.

This strategy doesn't currently exist in substantial social tools like Twitter and Facebook (and definitely not MySpace). If Google has a trick up its sleeve with Buzz, it's their ability to remain nimble with 30 million users.

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March 12, 2010

Facebook/Twitter Prepare Location-Based Features

Facebook and Twitter are preparing to flip the switch on features that will allow you to share your location with your friends at any time. Facebook is reportedly revving up to introduce the feature, while Twitter is ready to enable the changes on its site any moment now.

It looks like Twitter launched their location-based feature already. They even have a help article ready for millions of confused moms.

With Twitter and Facebook hitting location-based features hard, and Foursquare, Gowalla, and Buzz continuing their push forward in this area, the question still remains; how valuable are location-based features for users, really?

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March 12, 2010

Apple's iPhone 4.0 Software to Deliver Multitasking Support

Apple this summer will go a long way towards silencing critics and catering to one of the most prevalent demands of its iPhone user base, when it introduces a multitasking solution through the handset's 4.0 software update that will finally allow several third party apps to run concurrently and in the background.

Multitasking on the iPhone would be a huge win for Apple. But, with no details, who can say that the solution they roll out won't be another disappointment? Because honestly, the problem isn't that you can't run Pandora while browsing the web.

The problem is that each app exists and functions in a silo of single-purpose usefulness. Not only will multitasking need to be added, but developers will need a new language/method for allowing apps to communicate with one another, users will have to learn a new paradigm for interacting with the iPhone OS, and Apple will need a new way to ensure the security of each user's data.

Multitasking is big and I hope Apple executes it properly.

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March 10, 2010

One More Reason Software Patents Are Suspicious

Amazon's 1-Click has come under a lot of fire over the years from critics who question whether such a broad technology should be patented at all. It refers to the process by which online shoppers make purchases with a single click, having previously entered their payment and shipping information.

Seriously? How does Amazon patent a user-flow? How does Facebook patent an activity feed? How does Google patent mobile advertising?

Has anyone patented masticating? Because that seems unique enough to be patented by today's standards.

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March 10, 2010

Free Things You Don't Like

We don’t deserve anything. Publishers can do whatever they want. If you don’t like it, don’t send them nasty emails or browse their sites with ad-blockers: just don’t support them.

Marco's sentiment applies to all-things-free; professional web content, blogs, media, web applications, services, products. If it's free, and you don't like it, you have an amazing opportunity to not accept it, consume it, read it, use it, click it. Your angry communication is unnecessary, whether in an email or in a comment thread.

Move on. Click away from the page and don't return if you don't like the free, educated opinion. Delete your account if you don't like the way a video is presented. Never return to that ugly web app that doesn't cost you a dime. Just don't spout off at-or-about the people that are giving you something for nothing.

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March 10, 2010

Paul Rand on Design

Paul Rand created some of the most memorable logos in American history. He's responsible for Apple, IBM, ABC, and Westinghouse, among many others.


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March 10, 2010

Jimi Hendrix - Valleys of Neptune

I picked up this album yesterday for less than two dollars at Lala.com. Been listening to it all morning and it has some amazing music, lead riffs, and hopeful lyrics.

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March 9, 2010

"Rework" Review - Management Today

The opening section of the book mostly comprises patronising cliches that sound like they are from Hannah Montana - it's 'reach for your dreams'-type bubblegum.

Classic case of an old guy that doesn't like the flippant opinion of a younger generation of leaders and expresses his unfounded opinion with sarcasm and hyperbole. Worth a read if only for the entertainment value.

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