Scott Magdalein

If you were watching the Super Bowl (#44) last night, you might have seen Google's search commercial. It was understated, but the significance of the ad wasn't in it's production value. It was a big deal because:

• Google doesn't advertise on TV.
• when it does spend ad-money, Google rarely advertises its search product, opting to market other products like Google Apps.
• Google's search ad is telling of how they view Bing as a competitor and automatically lends credibility to the claims of Microsoft's rising search star as well as the mode with which they touted their newest creation.