March 7, 2010
Rapportive: A Simple Social CRM for Gmail
Cambridge UK startup Rapportive has released a Firefox and Chrome extension that will replace the ads in your Gmail with photos, biographic data and social media links, including a live display of recent Tweets, for whoever you're corresponding with by email. It's fantastic and takes about 2 minutes to set up.
This is one of those, "Why didn't I think of that?" situations. Simple and genius use of contact data mixed with scouring the web for relevant information.
I installed this plugin (Chrome or Firefox) ten minutes ago and have already found seen the advantage of having access to more details about the person I'm emailing. Can't wait to see how it performs during a full work day.