Here are some high-level predictions for 2019 regarding technology and how I think those shifts will impact churches.
Snapchat will roll out a new feature that will tempt churches to think it’s worth investing in, but it won’t be worth it. I think that feature will be focused on identity and/or community-building. Churches will see it as an opportunity to reach people, but they will be wrong.
Social Media Exit…SMEXIT?
The Great Social Media Exodus will continue and churches will lean more on messaging tools to build community instead of social networks. Messaging tools like chat rooms, forums, and email were the original social networks, anyway. They offer some privacy, safety, and controllability…all things that people and community leaders find valuable.
Facebook’s privacy and legal woes will result in diminishing ROI on Facebook ads, leading churches to look for greener pastures for their advertising dollars. I hope evangelism training as a growth tactic will make a comeback, but I’m not optimistic about it.
Tik Tok Makes Eyes Roll
Tik Tok will continue to grow among “the youths” and Student Pastors across America will discover it, much to the chagrin of the other adults in their lives. Elders, deacons, adult volunteers will be rolling their eyes as the student pastor highlights the top posts every Wednesday night. The people over at Stuff You Can Use will make a free youth group game based on the Tik Tok concept.
Event Planning? Really?
A better event/get-together app will launch and capture massive mindshare among young millennials and older Gen-Zers, possibly even as part of Facebook Messenger or Instagram, but not built into Facebook proper. Churches will think they can get more people to show up with this new app. They might be right, but who knows…
TrainedUp will launch two new products and an international training initiative, delighting churches and missions organizations around the world. Everyone will be surprised when everything rolls out with no hiccups.